“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs
Introduction
When someone hears the term design thinking, they might instantly relate it to art, user interface, or design-related things. But design thinking is not limited only to art or user interface design.
Design thinking is a complex business solution. It is a non-linear approach or process. People live and work in a world of interlocking systems, where many of the problems they face are dynamic, multifaceted, and inherently human.
Currently, many people are facing the BANI (Brittle, Anxious, Nonlinear & Incomprehensible) & VUCA (Volatile, Uncertain, Complex & Ambiguous). After the world crisis with COVID-19, businesses and entrepreneurs understood humans importance and their roles in business growth and development.
So now, businesses are focusing on human-centric techniques rather than following traditional approaches for growth and development. Now, enterprises are adopting creative methods and innovation in their business strategies.
Thinking like a designer can transform the way organizations develop products, services, processes, and strategies. This approach, known as design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
What is Design Thinking
